Focus on Value Drives Growth in Green Consumerism

Focus on Value Drives Growth in Green Consumerism

Jacquie discusses the consumer revolution that is driving the phenomena of green marketing outlining six new rules being written by consumers for manufacturers and marketers. While in the past consumers bought solely on price, performance, and convenience, today they are increasingly making their purchasing decisions based on additional criteria such as how products are sourced, manufactured, packaged, disposed of – and even such social aspects as how factory and farm workers are treated – now all of these other factors also matter.

How Sustainable is “Green Building”?

How Sustainable is “Green Building”?

While the terms green and sustainable are often used interchangeably, not all green building techniques are sustainable. Green building encourages the reduction of harmful impacts that buildings have on the environment and their occupants while focusing on environmental sustainability, but does not necessitate truly sustainable practices. While sustainable strategies stipulate the conservation, or preservation, of resources and require the reconciliation of all economic, social, and environmental demands.
There is a need for the establishment of a framework that encourages economic, social, and environmental sustainability for green buildings.

Greenopia Ranks 50 State Governors for Environmental Responsibility

Greenopia recently released a comprehensive ranking of 50 governors in the US and compared their policies, transparency, and interest group ratings to determine which governors were eco-leaders and reveals which state governments are most dedicated to preserving the environment. Topping the list is Governor Bill Ritter of Colorado followed closely by Governor Arnold Schwarzenegger of California.