Green Strategy | The Green Economy Post: Green Careers, Green Business, Sustainability

Corporate Social Responsibility’s Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement

By Cecilia Lu on July 6, 2010 4 Comments brand, Cecilia Lu, Clorox Green Work, community involvement, Cone, consumers, corporate social responsibility, corporate social responsibillity, corporate strategy, cradle to cradle, CSR, CSR policy, CSR reporting, CSR strategy, environmental transparency, environmentally responsible, green, Green Business, Green Marketing, green strategy, greenwashing, Kiwano Marketing, life cycle assessment, Lifecycle Assessment, McDonald, Method, Perry Goldschein, product design, SDialogue, Seventh Generation, Sierra Club, SMS, social responsibility, socially responsible, sofia ribeiro, stakeholder engagement, stakeholders, sustainability branding, sustainability communications, sustainability issues mapping, Sustainability Management Systems, sustainability reporting, Sustainable Brands 2010, sustainable transparency, transparency, trust

A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.

Six Tactics for Selling Your Sustainability Strategy to Stakeholders

By Anna Clark on January 13, 2010 4 Comments Anna Clark, change agent, Clean tech, clean technology, cleantech, Climate Change, CO2, conservation initiative, corporate culture, cost benefit analysis, Current Energy, Dallas, emissions, energy efficiency store, environmental responsibility, environmental science, green economy, Green Marketing, green strategy, hybrid, Joe Harberg, LOHAS, Northwest Earth Institute.triple bottom line, Richard Branson, stakeholders, sustainability, Sustainability champions, sustainability goals, the Current Energy Report, U.S. Mayor's Climate Protection Agreement

Anna Clark explains why selling your green strategy with science alone won’t work, and that the art of sales must be mastered. She provides six tactics for selling your green strategy to all types of stakeholders whether it be employees or customers.