Posts by Cecilia Lu | The Green Economy Post: Green Careers, Green Business, Sustainability

Corporate Social Responsibility’s Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement

By Cecilia Lu on July 6, 2010 4 Comments brand, Cecilia Lu, Clorox Green Work, community involvement, Cone, consumers, corporate social responsibility, corporate social responsibillity, corporate strategy, cradle to cradle, CSR, CSR policy, CSR reporting, CSR strategy, environmental transparency, environmentally responsible, green, Green Business, Green Marketing, green strategy, greenwashing, Kiwano Marketing, life cycle assessment, Lifecycle Assessment, McDonald, Method, Perry Goldschein, product design, SDialogue, Seventh Generation, Sierra Club, SMS, social responsibility, socially responsible, sofia ribeiro, stakeholder engagement, stakeholders, sustainability branding, sustainability communications, sustainability issues mapping, Sustainability Management Systems, sustainability reporting, Sustainable Brands 2010, sustainable transparency, transparency, trust

A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.

Nature’s Path: A Quirkily Beautiful Shift Towards Sustainable Branding

By Cecilia Lu on June 8, 2010 4 Comments Breaking Through the Green Clutter: Examining the Internals of a Breakthrough Sustainable Brand Campaign, Cecilia Lu, consumer attitudes, cultural change, Egg Brand Development, Green Business, health and wellness, Hilary Bromberg, Kiwano Marketing, LOHAS, Maria Emmer-Aanes, Marty McDonald, multi-channel consumer campaign, Nature's Path, Nature’s Path, Nature’s Path Organic, organic cereal, Path to Sustainability, personal sustainability, sb '10, sustainability, sustainability as challenger, Sustainable Brands 2010

Natures PathNorth America’s largest organic cereal brand, Nature’s Path Organic, has unleashed its first integrated multi-channel consumer campaign, and yielded impressive sales results while fomenting cultural change. Nature’s Path is serving its cereal with a generous and delicious topping of sustainability. Read about their breakthrough sustainable brand campaign.