Presentation proposals are now being accepted for the 2010 Lean and Green Summit that will be held July 12 – 13, 2010 in Savannah, GA. Proposals are invited in the areas of Governance and Management, Operations and Facilities, Design and Process Innovation, Human Resources and Corporate Culture, Marketing and Communications, and Partnerships and Stakeholder Engagement. The Summit aims to bring together the passions and knowledge of advocates of operational excellence who see the implications lean principles have in sustainability, as well as environmental advocates who wish to move industry toward sustainability and want to learn how lean operations can contribute to that goal. Senior level executives in diverse industries who have first-hand experience with instituting lean and green processes should consider presenting at this Summit. They will make 30 minute presentations about real life case studies of implementing lean and green principles in one of the six areas listed above. Each presentation will be followed by interactive discussion and Q&A session in order to expand the information flow and idea generation in the group.
Anna Clark explains why selling your green strategy with science alone won’t work, and that the art of sales must be mastered. She provides six tactics for selling your green strategy to all types of stakeholders whether it be employees or customers.
If you think your business is too small or too service-based to benefit from going green, or you’re waiting for the hype about green and sustainability to die down, then you’re missing an opportunity to chart an upward course for your company.
Senior members of the US Chamber of Commerce are strdently opposing the Chamber’s position of opposition to climate policy. These organizations are eager “to boost their green credentials,” for fear of alienating their customers and senators. This is an indications that Social movements shape political power and concerned citizens, can move even the most entrenched corporate and political interests. NRDC research finds that “only 23 members of the U.S. Chamber’s board have a publicly stated position on climate change and more than 80 percent [19 members] are not on board” with the Chamber’s official position.
According to a new study conducted by the American Marketing Association and Fleishman-Hillard, Inc., nearly one in six (58%) corporate marketers and communicators think their organizations will increase involvement in environmental sustainability initiatives over the next two to three years, and half believe the economy will actually encourage the adoption of sustainable practices.
