Green Marketing and the Simultaneous Pursuit of Growth and Reputation Enhancement

Green Marketing and the Simultaneous Pursuit of Growth and Reputation Enhancement

This is a look at how companies can use green marketing strategies to grow their businesses and enhance their reputations.

Study Finds That Greenwashing Affects 98% of Products

There are more products claiming to be green on the shelves of stores these days, however those ‘all-natural’ and ‘organic’ products are likely committing at least one of the Seven Sins of Greenwashing, by not telling the complete truth. Between 2007 and 2009, the in-store availability of so-called ‘green’ products has increased between 40% and 176%, with 98% of products surveyed still committing at least one Sin of Greenwashing, according to a report on the Seven Sins of Greenwashing released last week by TerraChoice Environmental Marketing.