Sustainable Brands 2010 | The Green Economy Post: Green Careers, Green Business, Sustainability

Corporate Social Responsibility’s Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement

By Cecilia Lu on July 6, 2010 4 Comments brand, Cecilia Lu, Clorox Green Work, community involvement, Cone, consumers, corporate social responsibility, corporate social responsibillity, corporate strategy, cradle to cradle, CSR, CSR policy, CSR reporting, CSR strategy, environmental transparency, environmentally responsible, green, Green Business, Green Marketing, green strategy, greenwashing, Kiwano Marketing, life cycle assessment, Lifecycle Assessment, McDonald, Method, Perry Goldschein, product design, SDialogue, Seventh Generation, Sierra Club, SMS, social responsibility, socially responsible, sofia ribeiro, stakeholder engagement, stakeholders, sustainability branding, sustainability communications, sustainability issues mapping, Sustainability Management Systems, sustainability reporting, Sustainable Brands 2010, sustainable transparency, transparency, trust

A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.

Top Trends on the Green Brands Landscape

By Julie_Urlaub on June 17, 2010 1 Comment 2010 ImagePower Green Brands Survey, Annie Longsworth, Aveeno, Aveeno.SC Johnson, Brazil, Burt's Bees, China, Climate Change, Cohn & Wolfe, Dan Esty, deforestation, eco-literacy, energy, engagement, Environmental Sustainability, environmentally responsible companies, Esty Environmental Partners, Google, Green Brands Survey, green products, helper brands, Ikea, India, Landor Associates, Microsoft, Penn Schoen Berland, Publix, sb '10, Scott Siff, Sustainable Brands 2010, Tom's of Maine, Trader Joe's, value brands, Water, Whole Foods

The sixth round of ImagePower Green Brands Survey, presented by Esty Environmental Partners, Penn Schoen Berland, Landor Associates and Cohn & Wolfe, features a fresh perspectives into consumers’ attitudes toward corporate environmental sustainability and green products. The survey reveals that barriers to going green and environmental concerns are not consistent, however consumer commitment to purchasing from green companies is shared around the world.

Nature’s Path: A Quirkily Beautiful Shift Towards Sustainable Branding

By Cecilia Lu on June 8, 2010 4 Comments Breaking Through the Green Clutter: Examining the Internals of a Breakthrough Sustainable Brand Campaign, Cecilia Lu, consumer attitudes, cultural change, Egg Brand Development, Green Business, health and wellness, Hilary Bromberg, Kiwano Marketing, LOHAS, Maria Emmer-Aanes, Marty McDonald, multi-channel consumer campaign, Nature's Path, Nature’s Path, Nature’s Path Organic, organic cereal, Path to Sustainability, personal sustainability, sb '10, sustainability, sustainability as challenger, Sustainable Brands 2010

Natures PathNorth America’s largest organic cereal brand, Nature’s Path Organic, has unleashed its first integrated multi-channel consumer campaign, and yielded impressive sales results while fomenting cultural change. Nature’s Path is serving its cereal with a generous and delicious topping of sustainability. Read about their breakthrough sustainable brand campaign.

Event Spotlight: Sustainable Brands ’10 Presents Leading Edge Strategies for Building Business by Innovating for Sustainability

By Tracey de Morsella on May 12, 2010 1 Comment 3M, brands, Bumble Bee Tuna, Clorox, Coca-Cola, corporate social responsibility, CSR, Hewlett-Packard, IDEO, Johnson & Johnson, Life Technologies, Monterey, Nestle, Nokia, SAP, SB’10, stakeholders, sustainability, Sustainable Brands 2010, Williams-Sonoma

Sustainable Brands 2010 – Where the Sustainability & Brand & Design Communities Come Together to Build Brand Leadership. Monterey Conference Center, June 7-10. Join 700+ sustainability executives, business and brand strategists, designers, and communications experts who are building brand value through sustainability.