Anna Clark explains why selling your green strategy with science alone won’t work, and that the art of sales must be mastered. She provides six tactics for selling your green strategy to all types of stakeholders whether it be employees or customers.
The U.S. Department of Energy (DOE) has announced $104.7 million in funding for seven new research and testing facilities located in DOE national laboratories. The announced projects will support the development and improvement of clean energy and efficiency technologies that are in the US strategic national interest. The new funding is supporting research in techniques to reduce the cost to manufacture carbon fiber on a large scale; finding ways to improve efficiency and lower costs for car batteries; and for developing net-zero energy building technologies.
The clean tech sector has become one of the most exciting areas of opportunities for job seekers. While venture capital investment was down in clean tech during the first half of 09, over the past couple of months that trend has reversed, and this year’s stimulus plan is designed to make up for it. To jump start your career, get clear on your focus, learn about the industry, concentrate your networking efforts and get involved.
Yesterday, Clean Edge, Inc., a clean-tech research and publishing firm, released Clean Tech Job Trends 2009. The report provides an investigation of how clean-tech jobs in the U.S. and globally are changing the face of industry, where the hotbeds of growth exist, and whether current clean-tech salaries are living up to their ‘green-over blue-collar’ promise.
It appears that Google is getting ever deeper into the sun business. Stating that it is dissatisfied with the general lack of progress on achieving breakthroughs in green technology, the company wants to build better highly reflective and rugged mirrors — as well as the mirror substrate that the reflective surface is mounted on. By reflecting more light and more of the solar spectrum than ordinary mirrors these mirrors have the potential to reduce the cost of solar thermal systems by up to 25 per cent.
The creation of a Green Bank will encourage a long overdue integrated and strategic approach to clean-energy innovation, efficiency, and deployment in the United States. In combination with Senate action on clean energy—legislation that provides incentives for the research, development, and deployment of clean-energy technologies, and a market-based pollution-reduction program that reduces greenhouse gas emissions and reinforces a predictable price signal on carbon—the Green Bank will open credit markets, motivate private business to invest again, and create good, clean-energy jobs here at home.
West Coast Green is the largest conference on green innovation for the built environment. On October 1st-3rd at the Fort Mason Center in San Francisco 14,000 thought leaders and forward thinkers will convene to engage in dynamic, big-picture, systems-thinking to reinvent business, laugh, make connections, affect policy, and create meaningful and lasting positive change. The event will spotlight 125 speakers, 104 education and networking sessions and 333 exhibits.
Algenol Biofuels, a Florida biofuels startup and DOW Chemical Company announced a pilot-scale algae-based integrated biorefinery that will convert CO2 into ethanol. The patented technology developed by Algenol Biofuels uses CO2, salt water, sunlight and non-arable land to produce ethanol, which can be used as a fuel or as a feedstock, replacing natural gas in the production of plastic. The algae is grown in long plastic covered troughs, called bioreactors that are filled with salt water that has been saturated with carbon dioxide gas, which provides the carbon the algae needs for photosynthesis.
In these challenging economic times, with seemingly thousands of unemployed or underemployed professionals available as candidates, you might think that renewable energy and clean tech leaders would be having a field day attracting and choosing leadership and professional candidates at will. But while many talented professionals from all walks of life are interested in landing a role in the clean tech industry, firms need to be sure that they select the right people for the job. Attracting the right talent to an organization is considered half art, half science and it is accomplished with a lot of hard work and occasionally a bit of luck and good fortune. And one way to help firms get out there is through positive press announcements and employment branding activities.
