In this post Elaine gives some examples of successful sustainability goals and examples of goals that fall short of the mark, arguing that reporting needs to address what companies WILL do not just what they HAVE done. This post seeks to give insight on what is the right way for companies to establish sustainability goals.
Sustainability does not engage employees unless it first and foremost solves problems they experience in their lives. You make sustainability personal and create the best conditions and incentives for employee engagement by making it voluntary, localizing it, listening, demonstrating the effect of the action, making it cross-functional, solicit and respond to employee ideas, give employees as a way to take immediate action, give rewards for successes, make it regular, and build culture around sustainability goals.
Anna Clark explains why selling your green strategy with science alone won’t work, and that the art of sales must be mastered. She provides six tactics for selling your green strategy to all types of stakeholders whether it be employees or customers.
In order for a commercial office building to achieve the most in terms of sustainability, the landlord and its tenants must partner in working toward that goal. In the case of the landlord and tenant relationship, the governing document is the lease. If the landlord and the tenant agree that the property subject to the lease should be constructed, operated and occupied in a sustainable fashion, that should be reflected in the lease.