Personal | The Green Economy Post: Green Careers, Green Business, Sustainability

Make Sustainability Personal–and 12 Other Tactics To Engage Employees

By Olivia Khalili on December 2, 2010 2 Comments Adam Werbach, brainstorming sessions, communication style, company culture, cross-functional effort, employee interests, employee surveys, incentives for engagement, influencer engagement, localize, long-term goals, Michael Moore, momentum of the initiative, personal, Strategy for Sustainability, sustainability, sustainability efforts, sustainability goals, sustainability initiatives, voluntary

Sustainability does not engage employees unless it first and foremost solves problems they experience in their lives. You make sustainability personal and create the best conditions and incentives for employee engagement by making it voluntary, localizing it, listening, demonstrating the effect of the action, making it cross-functional, solicit and respond to employee ideas, give employees as a way to take immediate action, give rewards for successes, make it regular, and build culture around sustainability goals.

Standard Announced for Environmental Personal Care Products

By Tracey de Morsella on July 6, 2009 Comments Off on Standard Announced for Environmental Personal Care Products all-natural, cleansers, consumers, contaminated, environmental, false claims, green, Green Seal, Green Seal certified, greenwashing, health, ingredient lists, label, labeling, misleading claims, organic, personal, product claims for it, shopping, shower products, soaps

Even through consumers are more eco aware and seek to purchase green products, it has become increasingly difficult to do so as greenwashing affects 98% of products with ‘all-natural’ and ‘organic’ labelling. Shoppers are confused and frustrated by false and misleading claims and indecipherable ingredient lists on labels. With this in mind, Green Seal has developed a standard to help consumers identify what is really green and what isn’t when shopping the personal care aisle.