Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more. Corporate social responsibility requires trust.

Stephen Hinton provides insight into what traits green companies are looking for in candidates and what skills and traits they expect to see on their resume. He lays out the six pieces of important information that you need on your resume to stand out and get hired.

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet few have figured out how to do it successfully. When marketing and PR are relied on, it can often backfire in accusations of greenwashing. The secret is to apply brand-strategy principles to build your ethical reputation.

In these challenging economic times, with seemingly thousands of unemployed or underemployed professionals available as candidates, you might think that renewable energy and clean tech leaders would be having a field day attracting and choosing leadership and professional candidates at will. But while many talented professionals from all walks of life are interested in landing a role in the clean tech industry, firms need to be sure that they select the right people for the job. Attracting the right talent to an organization is considered half art, half science and it is accomplished with a lot of hard work and occasionally a bit of luck and good fortune. And one way to help firms get out there is through positive press announcements and employment branding activities.