US Sustainable Business Spending to Double to $60 Billion By 2014

By Tracey de Morsella on October 11, 2010 3 Comments brand, business sustainability, C-suite, CAGRs, carbon data management, carbon management, Chief Sustainability Officers, Citigroup, cleantech innovation, climate change policy, competitive dynamics, Compound annual growth rates, corporate sustainability programs, corporate sustainability strategy, David Metcalfe, electric vehicles, emission reductions, energy efficiency, Energy Management, FedEx, GDP, GHG regulations, global economy, Google, high-tech engineering, Hilton Worldwide, industrial engineering, infrastructure, innovation diffusion, Intel, Johnson Controls, oil prices, PG&E, renewable energy policies, risk drivers, risk management, smart grid, sustainability initiatives, sustainability spending, sustainability strategy, Sustainable Business, sustainable business market, sustainable business spending, sustainable operations, US Sustainable Business Spending 2009-14, utilitie, Vanessa O’Connell, Verdantix, Verdantix Critical Moments, Verdantix Critical Moments model

Using financial data from 1,833 firms with US revenues of more than $1 billion in 2008/09, independent analyst firm Verdantix finds that spending on 29 sustainability initiatives will grow from $28 billion in 2010 to $60 billion in 2014. Over the 2009 to 2014 period the US sustainable business market will experience a 19% compound annual growth rate. The sustainable business market forecast finds that growth of 11% in 2010 will increase to 16% in 2011 and 24% in 2012. Growth in spending is driven by improved economic growth, risk drivers, competitive dynamics, innovation diffusion, higher oil prices, state-level GHG regulations and renewable energy policies. The study covers all industries and all sustainability initiatives from energy efficiency to spending on strategy, risk and brand.