Recommend a Speaker or Topic to the 2010 Sustainable Brands Conference!

Recommend a Speaker or Topic to the 2010 Sustainable Brands Conference!

Sustainable Life Media is accepting speaker proposals for the 2010 Sustainable Brands Conference, which is an international event discussing the rapid rise of sustainability as a driver for revenue growth and brand equity in the 21st Century. This year’s theme is “The Power of AND”, which is “a tribute to the breakthrough innovation that comes from growing beyond an either/or mindset to adopt the possibility of ‘both/and’.

Five Strategies for Building Your Ethical Brand Without Being Accused of Greenwashing

Five Strategies for Building Your Ethical Brand Without Being Accused of Greenwashing

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet few have figured out how to do it successfully. When marketing and PR are relied on, it can often backfire in accusations of greenwashing. The secret is to apply brand-strategy principles to build your ethical reputation.

Creating Competitive Advantage Through Sustainability

I recently published a post on Triple Pundit that fleshes out the market-facing aspects of a model I’ve been working on with The FairRidge Group. Called the Sustainability Management Maturity Model (SM3), it’s a tool to help businesses assess their readiness to address business sustainability challenges and opportunities. The internal management components were outlined a few months ago on Triple Pundit – Strategy, Organization, Process, Measurement and People – which all relate to an inside-out perspective of the business.