Green Building as a Market Advantage

Green Building as a Market Advantage

This post looks at a real world case, the Gai Building in Orlando Florida that was built to LEED Silver standards and uses this to talk about some of the reasons the developer chose to go with the LEED Silver standard. It uses this example to address some of the advantages of building green and a few of the shortcomings of the LEED certification standards. It makes the case that only when a developer can determine that a proposed sustainable project is economically viable and will give the developer a definable market advantage will these projects get built in practice.

Why Does Energy Efficiency’s Promise Remain Unfulfilled?

Why Does Energy Efficiency’s Promise Remain Unfulfilled?

Among the many measures the world can take to wean itself off fossil fuels, few match the benefits of making homes, business, and cars more energy-efficient. But financial and psychological barriers have kept individuals, businesses, and governments from realizing efficiency’s great potential.

Integrating Sustainability into the Capital Planning Process

Integrating Sustainability into the Capital Planning Process

Company management should evaluate and prioritize green options while remaining aligned with their organization’s overall business mission. In this post, Susan Buchanan advises organizations that are just beginning the approach to sustainability to start with the low hanging fruit, i.e. the relatively achievable and lower cost green initiatives that can deliver short-term paybacks by reducing energy and natural resource consumption. Starting with an objective evaluation of their current state of sustainability and the options for change both in terms of financial metrics of course, but also looking at other metrics such as footprint and life cycle costing. Once these baseline metrics are established then the many green opportunities become more clear.

Proof That Green Funding Means More Jobs Per Public Dollar – Green Is Good

Proof That Green Funding Means More Jobs Per Public Dollar – Green Is Good

Despite the rhetoric, the numbers show that green stimulus investments are among the most cost-effective ways to spend the Recovery Act dollars and create jobs.

Return on Investment for Green / LEED Projects

Return on Investment for Green / LEED Projects

Green buildings provide long-term savings and solid returns on investments. they also command much more than similar non-LEED buildings due to the economic benefits they offer. Soon Class A office buildings that do not attain LEED certification will see their property value decline as LEED becomes the de facto benchmark in measuring quality in construction.

Best Practices for Greening Your Data Center

Best Practices for Greening Your Data Center

Rising energy costs and a focus on Green IT mean that it is time to find ways of reducing energy consumption and cutting data center bills.  There are several best practices that will help guide you towards a greener and more efficient data center solution. by Konstantin Gorshkov, Green Economy Post When it comes to […]

What Skills are Needed to Succeed as a Sustainability Professional?

What Skills are Needed to Succeed as a Sustainability Professional?

The Sustainability Professional: 2010 Competency Survey Report provides insights into what sustainability professionals see as important skills needed and what are their most critical challenges.

Green Marketing Best Practices Shared by Executives

Green Marketing Best Practices Shared by Executives

High-profile leaders gathered to discuss opportunities in the world of environmental capital at the Eco:nomics Conference, and the identify what the best practices where when applying green marketing. The include: looking for the “low-hanging fruit” for quicker ROI, giving customers reasons to adopt environmentally responsible behaviors, making the message personal by explaining how a consumer’s purchase has direct environmental results, and avoiding a hard sell on environmental benefits.

6 Things Green Company Hiring Managers Want To See On Your Resume

6 Things Green Company Hiring Managers Want To See On Your Resume

Stephen Hinton provides insight into what traits green companies are looking for in candidates and what skills and traits they expect to see on their resume. He lays out the six pieces of important information that you need on your resume to stand out and get hired.