Green Marketing Best Practices Shared by Executives

Green Marketing Best Practices Shared by Executives

High-profile leaders gathered to discuss opportunities in the world of environmental capital at the Eco:nomics Conference, and the identify what the best practices where when applying green marketing. The include: looking for the “low-hanging fruit” for quicker ROI, giving customers reasons to adopt environmentally responsible behaviors, making the message personal by explaining how a consumer’s purchase has direct environmental results, and avoiding a hard sell on environmental benefits.

Debunking The Spanish Study on The Dire Result of Green Jobs Creation – Updated January 1, 2011

By now, everybody has heard about the Studyt out of Spain that supposedly proves that Obama’s green jobs program is a loss cause that will hurt our economy. I think there are numerous flaws with that study. In this update, we have Spain’s response to his claims, proof that his data was falsified, an explanation of how the renewable energy investment did not have the major negative impact on business, in Spain, that his analysis was too simplistic to be applied in any real world model, and what most economists believe is the major cause of Spain’s high unemployment rate. I will also bring to light extremely relevant facts, that the study fails to mention or factor in to the study, and review the US’s history and results from past renewable energy investments. That’s right we have been investing in renewable energy for years.