Why Does Energy Efficiency’s Promise Remain Unfulfilled?

Why Does Energy Efficiency’s Promise Remain Unfulfilled?

Among the many measures the world can take to wean itself off fossil fuels, few match the benefits of making homes, business, and cars more energy-efficient. But financial and psychological barriers have kept individuals, businesses, and governments from realizing efficiency’s great potential.

Using Community Involvement as Part of Your Green Marketing and CSR Strategy

Using Community Involvement as Part of Your Green Marketing and CSR Strategy

Community involvement has a number of benefits for businesses implementing green marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty;creates new business opportunities;increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.

Clean Tech Looks Forward to Heavy Investment from Global Corporates

Clean Tech Looks Forward to Heavy Investment from Global Corporates

Spending in the clean technology industry shows no signs of decline and in spite of the global economic situation, spending by the world’s biggest companies in this area looks set to increase. A recent survey – conducted by leading professional services organisation Ernst and Young – yielded these results from consultations with more than 300 executives worldwide from corporations with revenues in excess of US$1bn.

Sustainability, Its More than Just a Pretty Face

The movement to adopt sustainability practices in the corporate world can trace its roots back to the environmental movement; however it is not just a synonym for or re-branding of environmentalism. Sustainability is best understood as being its own thing; grasped in its own terms. What sets it apart is the growing realization within the executive decision making centers of corporations, governmental, educational and other organizational bodies across the world is that there is a powerful win-win dynamic that can be harnessed by adopting sustainable practices and that sustainability is not a zero sum game with winners and losers. The public wins, the environment wins, those cute animals win, but shareholders also win as well because sustainability makes excellent sense purely from a bottom line perspective.