Increased Productivity | The Green Economy Post: Green Careers, Green Business, Sustainability

Using Community Involvement as Part of Your Green Marketing and CSR Strategy

By Sofia_Ribeiro on March 29, 2010 2 Comments bottom line, brand image, Cone Inc, cooperation.local communities, CSR, CSR strategy, customer loyalty, environment, environmental commitment, environmentally responsible, good cause, Green Marketing, increased productivity, Kiwano Marketing, life cycle, Marketing Journal, marketing strategies, Millennial Cause Study, morale, operational efficiency, profit, reputation, retain employees, RFP, socially responsible, sofia ribeiro, word-of-mouth

Community involvement has a number of benefits for businesses implementing green marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty;creates new business opportunities;increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.

Renewable Energy Firms Strike Gold with Green Employee Benefits

By dawn_dzurilla on August 31, 2009 Comments Off on Renewable Energy Firms Strike Gold with Green Employee Benefits Abby White, American Solar Energy Society, ASES, Austin, Boston, Boulder, Broomfield, carbon footprint, Clint Porter, CO, company culture, culture of sustainability, David Blittersdorf, David Samuels, Dick Kelly, Earth Day, electricity consumption, employee benefit programs, employees awareness, energy conscious, EnerNoc, environmental stewardship, environmentally friendly employee benefits, Gaiam, Gillan Taddune, green benefits, green collar jobs, green employee benefits, green jobs, Green Mountain Energy, Hinesburg, hybrid car subsidy, increased productivity, Jan Blittersdorf, KACO Solar, Lifestyles of Health and Sustainability, LOHAS, Minneapolis, motivate, natural daylight, Neil Lurie, NRG Systems, renewable energy, renewable technology, residential, silicon valley, socially responsible, Steve Roalstad, sustainable, sustainable lifestyle, sustainable workplace, transportation, TX, volunteer, VT, Whole Foods Market, Xcel Energy

All things being equal, if a potential employer paid for your time away from the office to volunteer for an earth-friendly cause or provided you with free compact fluorescent light bulbs and an energy audit of your home, or even a hybrid car, would you be more inclined to join them? Leading by example, renewable energy firms are developing “green” or environmentally friendly employee benefits that align the core values of a CEO and culture of their organization with the core values of each employee.