Morale | The Green Economy Post: Green Careers, Green Business, Sustainability

Why Social Media Is Vital to Corporate Social Responsibility

By Melissa Rowley on July 28, 2010 4 Comments authentic, Climate Change, CO2 emissions, Constituents, corporate social responsibility, CSR, customers, digital democracy, environmental footprint, good corporate citizens, green products, ICT, information and communication technologies, innovation, Intel, Jeffrey Hollender, Justmeans Social Media for Sustainability conference, Laura Adams, Melissa Jun Rowley, Michael Jacobson, morale, NIKE, San Francisco, Seventh Generation, Social Media, stakeholders, sustainable, transparency, transparent, viral chain reaction of interest, We Portal

Why Social Media Is Vital to Corporate Social Responsibility

Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens. The standard for CSR is being redefined and is evolving as a driver of innovation. The bottom line is now three-fold, and is centered around people, planet, and profit. As business leaders strive to build more sustainable and socially responsible entities, formal social media strategies are becoming paramount.

Using Community Involvement as Part of Your Green Marketing and CSR Strategy

By Sofia_Ribeiro on March 29, 2010 2 Comments bottom line, brand image, Cone Inc, cooperation.local communities, CSR, CSR strategy, customer loyalty, environment, environmental commitment, environmentally responsible, good cause, Green Marketing, increased productivity, Kiwano Marketing, life cycle, Marketing Journal, marketing strategies, Millennial Cause Study, morale, operational efficiency, profit, reputation, retain employees, RFP, socially responsible, sofia ribeiro, word-of-mouth

Community involvement has a number of benefits for businesses implementing green marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty;creates new business opportunities;increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.