Why Does Energy Efficiency’s Promise Remain Unfulfilled?

Why Does Energy Efficiency’s Promise Remain Unfulfilled?

Among the many measures the world can take to wean itself off fossil fuels, few match the benefits of making homes, business, and cars more energy-efficient. But financial and psychological barriers have kept individuals, businesses, and governments from realizing efficiency’s great potential.

The Nuclear Power Resurgence: How Safe Are the New Reactors?

The Nuclear Power Resurgence: How Safe Are the New Reactors?

As utilities seek to build new nuclear power plants in the U.S. and around the world, the latest generation of reactors feature improvements over older technologies. But even as attention focuses on nuclear as an alternative to fossil fuels, questions remain about whether the newer reactors are sufficiently foolproof to be adopted on a large scale.

How to Sell Green Marketing To Your Boss

Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the executive team. I believe most managers are simply not aware of what green marketing is, and why it’s better than traditional, non-green marketing.