By Sofia_Ribeiro on September 3, 2009 brand value , carbon emissions , Coca-Cola , Coca-Cola/NRC Recycling Bin Grant Program , competitive advantage , customer loyalty , eco approach , environment , environmentally friendly , environmentally sustainable , fair-trade practices , going green , Green Marketing , green marketing campaign , green marketing campaigns , green program , green washing , impact , Internet marketing , Kiwano Marketing , Light Greens , managers , market niche , Mintel , National Recycling Coalition , Nokia , NRC , packaging , reputation , sofia ribeiro , sustainable marketing , The Low-Car Diet Campaign , The Take-Back Campaign , traditional marketing , True Greens , word-of-mouth , Zipcar
Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the executive team. I believe most managers are simply not aware of what green marketing is, and why it’s better than traditional, non-green marketing.
By Tracey de Morsella on August 27, 2009 academics , administration , America’s greenest universities , American College and University Presidents Climate Commitment- , Arizona , Arizona State University , Arizona State University at Tempe , Arizona State University-Tempe , Asheville , Avital Binshtock , AZ , Bal Harbor , Bates College , battery recycling , Berea College , Berkeley , Bike Emory" , bike rental , biodegradable take-out containers , Boulder , Buff Energy Star program , CA , California , Cambridge , campus climate plan , campus sustainability , Cape Cod Community Colleg , car-sharing , carbon neutrality , carbon reduction , Carbondale , Carleton College , Carlisle , Carnegie Mellon University , carpool , Center for Environment and Sustainability Education , climate warming , CO , coal research center , College of the Atlantic , Colorado , Columbia University , Commission on the Environment , compostable waste , computer recycling/disposal , Connecticut , COTE , CT , Dean of Environmental Affairs , Department of Environmental Affairs , Department of Environmental Studies , DePaul University , desk-side recycling program , Dickinson College , Duke University , Durham , e-waste collection , Eco-Dawgs , EcoMug , Ecovillage , efficiency , emissions reductions , Emory College , Emory University , energy , energy conservation , Energy Management Team , Energy Star , Energy Star Policy , Environmental Alliance , environmental impacts , Environmental Stewardship Advisory Committee , environmental studies program , Evergreen State College , Facebook , FL , fluorescent bulb recycling , food , food waste composting program , Free Store , Gainesville , George Jones Farm , Georgia Tech , global warming , Green Campus Loan Fund , Green Purchasing , Green SealTM cleaning products , Harvard University , Haverford College , hazardous waste pickups , hydrogen fueling station , Irvine , Jimmy Carter Solar Panels , Legacy Flooring , Les Purce , Lewiston , locally grown , Los Angeles , MA , Maine , market garden , Massachusetts , ME , Middlebury , Middlebury College , NC , NetZero , New Hampshire , New Haven , New York , New York University , NH , North Carolina , NU , Oberlin , Oberlin College , Oberlin Student Cooperative Association , Office of Environmental Stewardship , OH , Ohio , Olympia , OR , organic food , organic food waste , Pennsylvania. PA , pollution prevention , Pomona College , purchasing , rank , ranking , Retrofit , ride board , Salem , Santa Cruz , Seattle , Sierra Magazine , solar panels , Southern Illinois University , SUNY College of Environmental Science and Forestry , Sustainability Coordinator , sustainable practices , sustainable transportation , Tempe , Texas Tech , transportation , Unity College , University of California , University of California at Berkeley , University of California at Los Angeles , University of California at Santa Cruz , University of Colorado , University of Colorado at Boulder , University of Florida at Gainesville , University of Georgia , University of New Hampshire , University of Pennsylvania , University of Vermont Burlington , University of Washington , VA , Vermont , VT , WA , Warren Wilson College , Washington , Waste Management , waste minimization , waste removal , Waste Watchers , Willamette University , Yale Sustainable Food Project , Yale University , zero-waste facility , Zimride , Zipcar
Last week, Sierra Magazine named the nation’s top 20 “coolest” schools for their efforts to stop global warming and operate sustainably. The magazine’s September/October cover story spotlights the schools that they believe are making a true impact for the planet, and marks Sierra’s third annual listing of America’s greenest universities and colleges. The […]
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The Princeton Review, today released its second annual Green Ratings of colleges. In this measure of how environmentally friendly the institutions are on a scale of 60 to 99, the company tallied its Green Ratings for 697 institutions based on data it collected from the colleges in 2008-09 concerning their environmentally related policies, practices, and academic offerings. The Princeton Review also named 15 colleges to its “2010 Green Rating Honor Roll” – a list that salutes the institutions that received the highest possible score – 99 – in this year’s rating tallies.