How to Sell Green Marketing To Your Boss

Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the executive team. I believe most managers are simply not aware of what green marketing is, and why it’s better than traditional, non-green marketing.

Sierra Magazine Names Top 20 Most Eco-Enlightened Cool Schools

Last week, Sierra Magazine named the nation’s top 20 “coolest” schools for their efforts to stop global warming and operate sustainably.     The magazine’s September/October cover story spotlights the schools that they believe are making a true impact for the planet, and marks Sierra’s third annual listing of America’s greenest universities and colleges. The […]

Princeton Review Rolls Out List of The Greenest Colleges

The Princeton Review, today released its second annual Green Ratings of colleges. In this measure of how environmentally friendly the institutions are on a scale of 60 to 99, the company tallied its Green Ratings for 697 institutions based on data it collected from the colleges in 2008-09 concerning their environmentally related policies, practices, and academic offerings. The Princeton Review also named 15 colleges to its “2010 Green Rating Honor Roll” – a list that salutes the institutions that received the highest possible score – 99 – in this year’s rating tallies.