In this post Elaine gives her take on the latest slew of industry sector sustainability reports increasingly being published by various industry associations, ranging from cattle growers to consumer electronic and every where in between. She notes that they tend to be oriented towards good news marketing oriented material, but they can give you a good overview of the issues in a particular sector.
With the Sustainable Brands 2010 Conference quickly approaching, consumers are asking more and more the same questions: What is a sustainable brand? How are they different from the rest?
Event Spotlight: Sustainable Brands ’10 Presents Leading Edge Strategies for Building Business by Innovating for Sustainability
Sustainable Brands 2010 – Where the Sustainability & Brand & Design Communities Come Together to Build Brand Leadership. Monterey Conference Center, June 7-10. Join 700+ sustainability executives, business and brand strategists, designers, and communications experts who are building brand value through sustainability.
Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the executive team. I believe most managers are simply not aware of what green marketing is, and why it’s better than traditional, non-green marketing.