Nokia | The Green Economy Post: Green Careers, Green Business, Sustainability

Sustainability Reporting by Association

By Elaine_Cohen on April 20, 2011 Comments Off on Sustainability Reporting by Association BeyondBusiness Ltd, Cattlemen’s Stewardship Review, CEA, Consumer Electronics Association, consumer electronics industry, CSR, Dell, eCycling initiative, Elaine Cohen, EPEAT products, green grid, green lubricants, HP, industry associations, Industry sector report, LG Corp, methane emission, Microsoft, National Cattlemen’s Beef Association, National Council for Air and Stream Improvement, NCASI, NCBA, Nokia, Panasonic, Philips, power island, responsible business practice, Samsung, Sony and Toshiba, sustainability, sustainability reporting, Yellow Pages Association, YPA

In this post Elaine gives her take on the latest slew of industry sector sustainability reports increasingly being published by various industry associations, ranging from cattle growers to consumer electronic and every where in between. She notes that they tend to be oriented towards good news marketing oriented material, but they can give you a good overview of the issues in a particular sector.

Defining a Sustainable Brand

By Sofia_Ribeiro on May 20, 2010 5 Comments biofuel, Brand Imprint Process, business operations, business standards, consumers, Delia Bonfilio, environmental, ethical brand, Fast Company, green, HP, lifecycle, Nestle, Nokia, Sinar Mas, socially responsible, sofia ribeiro, sustainable, sustainable brand, sustainable brands 2010 conference, triple bottom line, Unilever

With the Sustainable Brands 2010 Conference quickly approaching, consumers are asking more and more the same questions: What is a sustainable brand? How are they different from the rest?

Event Spotlight: Sustainable Brands ’10 Presents Leading Edge Strategies for Building Business by Innovating for Sustainability

By Tracey de Morsella on May 12, 2010 1 Comment 3M, brands, Bumble Bee Tuna, Clorox, Coca-Cola, corporate social responsibility, CSR, Hewlett-Packard, IDEO, Johnson & Johnson, Life Technologies, Monterey, Nestle, Nokia, SAP, SB’10, stakeholders, sustainability, Sustainable Brands 2010, Williams-Sonoma

Sustainable Brands 2010 – Where the Sustainability & Brand & Design Communities Come Together to Build Brand Leadership. Monterey Conference Center, June 7-10. Join 700+ sustainability executives, business and brand strategists, designers, and communications experts who are building brand value through sustainability.

How to Sell Green Marketing To Your Boss

By Sofia_Ribeiro on September 3, 2009 Comments Off on How to Sell Green Marketing To Your Boss brand value, carbon emissions, Coca-Cola, Coca-Cola/NRC Recycling Bin Grant Program, competitive advantage, customer loyalty, eco approach, environment, environmentally friendly, environmentally sustainable, fair-trade practices, going green, Green Marketing, green marketing campaign, green marketing campaigns, green program, green washing, impact, Internet marketing, Kiwano Marketing, Light Greens, managers, market niche, Mintel, National Recycling Coalition, Nokia, NRC, packaging, reputation, sofia ribeiro, sustainable marketing, The Low-Car Diet Campaign, The Take-Back Campaign, traditional marketing, True Greens, word-of-mouth, Zipcar

Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the executive team. I believe most managers are simply not aware of what green marketing is, and why it’s better than traditional, non-green marketing.