A pending lawsuit alleges that the USGBC and its LEED standards are false advertising. Bob Faulhaber, who is himself a LEED, AP defends this green building certification system pointing out how it has succeeded in raising awareness and increasing involvement in developing and promoting green building techniques and that it has helped to promote an integrated approach to design and construction that has in fact lead to more sustainable buildings.
Company management should evaluate and prioritize green options while remaining aligned with their organization’s overall business mission. In this post, Susan Buchanan advises organizations that are just beginning the approach to sustainability to start with the low hanging fruit, i.e. the relatively achievable and lower cost green initiatives that can deliver short-term paybacks by reducing energy and natural resource consumption. Starting with an objective evaluation of their current state of sustainability and the options for change both in terms of financial metrics of course, but also looking at other metrics such as footprint and life cycle costing. Once these baseline metrics are established then the many green opportunities become more clear.