This post explores the explosion of social media as a new platform for communication, stakeholder engagement and transparency. It examines how it is a double edged sword for corporations. On the one hand it has to some extent taken the ability to shape the message out of corporate control as the viral nature of the media can quickly spread and corporations can find themselves in a sudden maelstrom as events get out of their control. Social media has also made corporate actions face increasing scrutiny. However social media also presents a big opportunity, enabling small suppliers and traders to promote greater equity in the supply chain for example. It goes on to suggest how the corporations notion of what accountability entails needs to evolve in order to be able to take advantage of the new environment imposed by the rise of social media.
Twitter has done a great deal for CSR communications. The social network brings CSR leaders closer,facilitates networking, as well as partnership creation, and dealmaking. Twitter gets the news and information out about CSR conferences out to a larger audience, as well as being the absolute best source of CSR news. CSR reports are always announced on Twitter and it is used as a CSR jobs recruitment platform too. It is also used to promote brands, customer service, or to announce new products and services, which all these link to CSR as well. This is all helping to create greater interest in the CSR body of knowledge. Ultimately, Twitter makes CSR info accessible to more people and it is changing the way people view it.
The Global 1000 Sustainable Performance Leader Ranking was made public for the first time on 15th September 2010. This is the most credible and authoritative sustainability performance ranking available and is an unparalleled tool for ESG-minded investors.
Discover the 10 most important factors you should be using to select a green MBA program and how to use them to select the right program to put you on a successful career track.
Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offer you the greatest potential- what is their digital bottomline?
Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more. Corporate social responsibility requires trust.
Justmeans is searching for a Conference and Events Business Development Associate to develop and implement a comprehensive marketing and sales plan and worldwide distribution strategy for one of our core technology products – The Event Connector.
Justmeans is recruiting a Social Enterprise Fellow to work out of their Pune, India office. The fellow will, among other things: Develop and scale our research team; develop a business strategy for Justmeans expansion into Asia in the first two quarters of 2010; work with one of our partners to launch an annual conference on sustainable development in India; work with our CEO, Martin Smith, to identify and secure founding academic and corporate partners for the launch of
Justmeans Asia; work with Ashoka Fellow and COO Kevin Long to develop an appropriate mobile technology strategy for India and beyond
Over at JustMeans, Dave Stanis, of the Campbell Soup Company, speculated that based on current trends, carbon accounting will be a growing, in demand, career specialty. He recommends taking classes in carbon accounting. I think he is on to something because Groom Energy has declared 2009 the Year of Enterprise Carbon Accounting and a recent Greenhouse Gas Management Institute study revealed that the industry is suffering from a profound skills shortage. For those of you who have never heard of carbon accounting, it is the accounting undertaken to measure the amount of carbon dioxide equivalents that will not be released into the atmosphere as a result of Flexible Mechanisms projects under the Kyoto Treaty.
