Kevin Moss | The Green Economy Post: Green Careers, Green Business, Sustainability

Poking Holes in the Corporate Responsibility Curriculum

By Richard Crespin on June 16, 2011 3 Comments Aman Singh, brand equity, business case, CEO, CFO, competitive advantage, COO, corporate brand, corporate communications, corporate responsibility, corporate social responsibility, CR, CSR, finance, Ge orgetown University, intangibles, Kevin Moss, marketing, McDonough Business School, Nancy Beer Tobin, PR, Richard Crespin, Ryan Whisnant, san Seutter, Stephen Jordan, Su, US Chamber of Commerce Business Civic Leadership Center

This post examines the state of Corporate Responsibility (CR) curriculum with a constructive criticism viewpoint. Does the current curriculum really fulfill on the potential of CR to equip companies to not just comply with society’s mandates but actually take a leadership role in helping to bring about a better world. The post goes on to examine five ways in which CR professional curriculum could be improved in order to help CR professionals have a wider impact on the affairs of the corporations they are helping to lead.

What Twitter Does for Corporate Social Responsibility

By Elaine_Cohen on March 29, 2011 1 Comment @2Sustain, @adamwerbach, @ceresnews, @christinearena, @dstangis, @fadig, @GreenEconPost, @GRI_Secretariat, @iGiveTwice, @JeffHollender, @KevinIMoss, @NoreenaHertz, @RayCAnderson, @richardbranson, @RosabethKanter, @Timberland_Jeff, Adam Werbach, Aramex, BeyondBusiness, BT, Campbell Soup, Ceres, Christine Arena, Cindy Mehallow, corporate responsibility, corporate social responsibility, CSR, CSR communications, CSR for HR, CSR jobs, CSR reporting, CSRwire, Dave Stangis, DevelopmentCrossing, Elaine Cohen, employee engagement, Facebook, Fadi Ghandour, FedEx, GRI, HP, Intel, Interface, Jeff Hollender, Jeff Swartz, Joel Makower, JustMeans, Kevin Moss, LinkedIn, linkedin conversation, Makower, Microsoft, Noreena Hertz, PSEG, Ray Anderson, Richard Branson, Rosabeth Kanter, Seventh Generation, Sherie Winston, sustainability, Timberland, tweets, twitter

Twitter has done a great deal for CSR communications. The social network brings CSR leaders closer,facilitates networking, as well as partnership creation, and dealmaking. Twitter gets the news and information out about CSR conferences out to a larger audience, as well as being the absolute best source of CSR news. CSR reports are always announced on Twitter and it is used as a CSR jobs recruitment platform too. It is also used to promote brands, customer service, or to announce new products and services, which all these link to CSR as well. This is all helping to create greater interest in the CSR body of knowledge. Ultimately, Twitter makes CSR info accessible to more people and it is changing the way people view it.

Employee Engagement: Harnessing and Building Momentum – Part 2

By Kevin_Moss on April 5, 2010 1 Comment Adastral Park, Awards, BT Americas, Carbon Clubs, carbon footprint, Climate Change, corporate communications, corporate responsibility targets, CR, cross functional teams, CSR, Data Center, employee engagement, enhance retention, Forums, global sensitivity, improve morale, Kevin Moss, Legal Doesn’t Equal Sustainable, Personal Sustainability Projects, publicity, recruitment, skeptics, social networking, sustainability, trust, Walmart

We should engage employees because they are a key stakeholder group. They have the primary impact on the performance of the company in any particular corporate responsibility pillar and they have an impact through their actions outside of the workplace. We will look at employee engagement by harnessing and building momentum, and integrating sustainability with the business.

Employee Engagement: Leading From The Top – Part I

By Kevin_Moss on March 28, 2010 Comments Off on Employee Engagement: Leading From The Top – Part I BSR, BSR 09, BT Americas, carbon emissions, Chevron, Christopher Corpuel, Climate Change, corporate responsibility, corporate social responsibility, CR, CSR, Deborah Fleischer, employee engagement, employees, engaging employees, Green IT survey, Hilton Hotels, Kevin Moss, leadership, output related targets, performance, philanthropy, Silvia Garrigo, stakeholder group, stakeholders, sustainability, sustainability theme, workplace

We should engage employees because they are a key stakeholder group. They have the primary impact on the performance of the company in any particular corporate responsibility pillar and they have an impact through their actions outside of the workplace. We will look at engaging at the leadership level and integrating sustainability with the business.

Employees Should Be Part of Any Green Solution

By Kevin_Moss on March 21, 2010 1 Comment Baxter, Brighter Planet, BT Americas, community relations, corporate responsibility value, CSR, customer relations, employee engagement, employees, environmental, environmental investments, environmental programs, innovation, Kevin Moss, lean energy program, McDonald's, National Environmental Education Foundation, NEEF, operational efficiency, recruitment, retraining, solar;, Supply Chain Management, sustainability, sustainability education, sustainability initiatives, workplace

There are a tremendous number of business benefits of environmental and sustainability education for employees, including: improved operational efficiency, strengthened customer and community relations, innovation, supply chain management, and increased employee recruitment and retention.

How to Get Your Sustainability Message Noticed in Cyberspace

By Peter Knight on November 18, 2009 1 Comment blogs, Bob Langert, BT, BT Americas, Campbell’s, CEO, communicators, Context America, corporate blogging, corporate blogs, Corporate online forums, corporate responsibility communications, corporate specialists, corporate sustainability, corporate sustainability bloggers, CSR, digital communities, employees, engage.Bob Langert social networking, external sustainability blogs, Facebook, feedback, Forums, Intel, internal communications, JustMeans, Kevin Moss, legal risks, LinkedIn, manage reputation, Motorola, Motorola Foundation, new media, Peter T. Knight, President, reputational risks messages, Shell, Social Media, specialist groups, stakeholder engagement, sustainability reports, Suzanne Fallender, Tama McWhiney, Tell Shell, Timberland, twitter

Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offer you the greatest potential- what is their digital bottomline?

The Role of Metrics and ROI in Corporate Responsibility

By Kevin_Moss on September 10, 2009 2 Comments BT Americas, business case, corporate responsibility, corporate social responsibility, CRS Perspectives.metrics, CSR, GE, GE Citizenship Report, Kevin Moss, metrics, quantification, Resetting Responsibilities, return on investment, ROI, sustainability

“Metrics, metrics and more metrics. In many ways metrics drive the success of business. Multiple variables can be condensed to the common denominator of dollars and cents, pounds and pence. Many business failures could have been avoided for want of a business case. But, the specificity of metrics also allow us to persuade ourselves that there is more science and more certainty than there may really be and that we fully understand the complex interactions of the real world. There are solid business cases behind some of the most spectacular business failures – perhaps those where metrics were allowed to lead decisions rather than inform them.