Twitter has done a great deal for CSR communications. The social network brings CSR leaders closer,facilitates networking, as well as partnership creation, and dealmaking. Twitter gets the news and information out about CSR conferences out to a larger audience, as well as being the absolute best source of CSR news. CSR reports are always announced on Twitter and it is used as a CSR jobs recruitment platform too. It is also used to promote brands, customer service, or to announce new products and services, which all these link to CSR as well. This is all helping to create greater interest in the CSR body of knowledge. Ultimately, Twitter makes CSR info accessible to more people and it is changing the way people view it.
Over at JustMeans, Dave Stanis, of the Campbell Soup Company, speculated that based on current trends, carbon accounting will be a growing, in demand, career specialty. He recommends taking classes in carbon accounting. I think he is on to something because Groom Energy has declared 2009 the Year of Enterprise Carbon Accounting and a recent Greenhouse Gas Management Institute study revealed that the industry is suffering from a profound skills shortage. For those of you who have never heard of carbon accounting, it is the accounting undertaken to measure the amount of carbon dioxide equivalents that will not be released into the atmosphere as a result of Flexible Mechanisms projects under the Kyoto Treaty.
