Twitter has done a great deal for CSR communications. The social network brings CSR leaders closer,facilitates networking, as well as partnership creation, and dealmaking. Twitter gets the news and information out about CSR conferences out to a larger audience, as well as being the absolute best source of CSR news. CSR reports are always announced on Twitter and it is used as a CSR jobs recruitment platform too. It is also used to promote brands, customer service, or to announce new products and services, which all these link to CSR as well. This is all helping to create greater interest in the CSR body of knowledge. Ultimately, Twitter makes CSR info accessible to more people and it is changing the way people view it.
Verdantix, recently released a free report, that explains why the Chief Sustainability Officer (CSO) is needed, defines the role of the CSO, and provides a profile to guide the appointment of the CSO. It also explains why organizations face a climate change and sustainability management deficit, why fixing sustainability governance gains is becoming a major priority by a growing number of firms, how the CSO can spearhead business transformation, who the ideal candidate for the chief sustainability officer role is, and what are the three priority areas of domain expertise.
Elaine Cohen explores the changes that are taking place in sustainability report and makes an assessment on the implications of those changes on organization sustainability. She provides a list of characteristics of what she thinks are needed in an effective online sustainability report that is transparent, engages the reader, and opens up a dialogue.
Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offer you the greatest potential- what is their digital bottomline?