A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.
The fear of being being branded as a “greenwasher” is holding back many companies from adopting and advertising their sustainable practices. While environmental advocates should continue to hold companies accountable for their claims, it is important for businesses that are going green to overcome their greenwashing fears and connect with their customers. The use of social media is a great way to establish authenticity, trust and transparency in this context.
The Blue Green Alliance is sponsoring the 2010 Good Jobs, Green Jobs National Conference, which will be held May 4-6 in Washington, D.C. at the Washington Hilton. The event focuses on transforming ideas into action and revitalizing the nation by building a green economy that creates good jobs, reduces global warming and preserves America’s economic and environmental security.
Job creation. Innovation. U.S. competitiveness. In the eyes of the top CEOs in the U.S., before these goals become reality, the foundation of policies and comprehensive climate and energy legislation needs to be laid by those who reside in Washington D.C. As such, more than 80 CEOs from U.S. businesses, from eBay to PG&E to Virgin America, have sent a letter to President Obama and members of Congress asking them to create the impetus to achieve these goals by enacting climate and energy legislation.
