Greenwashing’s Two-Edged Sword

Greenwashing’s Two-Edged Sword

The fear of being being branded as a “greenwasher” is holding back many companies from adopting and advertising their sustainable practices. While environmental advocates should continue to hold companies accountable for their claims, it is important for businesses that are going green to overcome their greenwashing fears and connect with their customers. The use of social media is a great way to establish authenticity, trust and transparency in this context.