The fear of being being branded as a “greenwasher” is holding back many companies from adopting and advertising their sustainable practices. While environmental advocates should continue to hold companies accountable for their claims, it is important for businesses that are going green to overcome their greenwashing fears and connect with their customers. The use of social media is a great way to establish authenticity, trust and transparency in this context.
Proposals are invited for virtual presentations at the Sustainability Virtual Summits scheduled for March, September and November of 2010. The three summits will focus on sustainability issues pertaining to the Information and Communications Technology, Smart Business Operations and Smart Infrastructure sectors respectively. Presentation proposals may include new ideas, technologies, strategies, practical outcomes, research and case studies in line with conference themes. All three events are global in scope and participation as an attendee is free of charge. They will feature virtual exhibitions, conferences and keynote speeches in order to save travel time and eliminate associated greenhouse gas emissions.
