Green marketing and marketing in general is affected more and more by consumers researching products and services online. In light of this, what are the best practices that are being used by businesses to connect over the Internet with customers seeking green and wellness products? This video interview with Dan Piech, of comScore, outlines their research and observations regarding best practices for using video in marketing to consumers.h
Bill Roth interviews Mike Dodge, President of Atomic Online, who discusses how to shape messaging to green women consumers vs. men. by Bill Roth, President, Northern California Community Technologies (NCCT), and the author of The Secret Green Sauce: Best Practices Used by Actual Companies Successfully Growing Green Revenues. Follow Bill on Twitter @earth2017. Connect with […]
Streamlining the building code process for solar installation could help rooftop solar reach price parity with the average price for electric power on the grid. This key price point is also known as grid parity. Permitting costs will add $1 billion to the price structure of solar over the next five years. This article poses the following question: With widely adopted standardization of best practices in solar system construction/installation in place and the 10-20 years of performance certification on actual operating systems in the field, why then is the permitting process stuck in time and why is solar treated as if it were still an experimental niche rarity that needed to prove itself before the building code bureaucrats can give it their thumbs up.
A new study reveals that nuclear energy and other traditional energy supplies like fossil fuels cost are and will continue to rise and not likely ever go back down. Meanwhile, renewable energy has achieved a “downward cost curve” over the last decade, and they are likely to continue to fall in price.
The implementation of de-risking by consumers (and potentially voters) is a growing force for restoring the economy, environment and jobs. There is emerging market research that point to consumers embracing de-risking as a key lifestyle component. And there is also growing business documentation that aligning with this de-risking trend affords an attractive revenue growth path for businesses offering de-risking solutions.
Bill Roth, Founder of Earth 2017 and author of The Secret Green Sauce interviews Scott Case, Vice President of TerraChoice. Case participated in a Sustainable Brands ’10 panel about the current Federal Trade Commission (FTC) guidelines and how to market “green” without green washing.
The buzz in the halls and from the podium at this year’s Sustainable Brands 10 conference is on how to sell to consumers when consumers are confused upon what is green and who is green.
The fear of being being branded as a “greenwasher” is holding back many companies from adopting and advertising their sustainable practices. While environmental advocates should continue to hold companies accountable for their claims, it is important for businesses that are going green to overcome their greenwashing fears and connect with their customers. The use of social media is a great way to establish authenticity, trust and transparency in this context.
In this uncertain and unsustainable investment market, companies that build “smart answers” and offer consumers “cost less, mean more” solutions are poised to offer investors the best growth of their investment valuation. “Smart companies” will grow sustainable revenues as they succeed in integrating technology, best practices, customer expectations and sound business values. American investors should look for companies that are aligned with these three growing trends: the return of manufacturing to the U.S., creation of local economies, and generation and/or use of smart energy systems.