Green Marketing: Motivating Mainstream Consumers to Make Sustainable Choices

Green Marketing: Motivating Mainstream Consumers to Make Sustainable Choices

Today I attended a great session at Sustainable Brands conference by Suzanne Shelton, President and CEO of theShelton Group. Mainstream consumers are complicated. They know just enough buzz words to make you think they know more than they do, and most don’t actually go green to save the planet. How do mainstream consumers ACTUALLY make decisions about which green products to buy?

Business Pressures Driving Change and Innovation in the Supply Chain

Business Pressures Driving Change and Innovation in the Supply Chain

Andrew Winston, founder of Winston Eco-Strategies, kicked of day two of the Sustainable Brands 2010 conference with an informative talk on how the difficult environmental, economic and supply challenges that business and industry face, have changed that game and how those challenges are presenting opportunities.

The Largest Companies are Falling Short in Managing and Disclosing Water Scarcity Risks

The Largest Companies are Falling Short in Managing and Disclosing Water Scarcity Risks

Ceres has released the first comprehensive assessment and ranking of water disclosure practices of 100 publicly-traded companies in eight key sectors exposed to water-related risks: beverage, chemicals, electric power, food, homebuilding, mining, oil and gas, and semiconductors. The report highlights best practices, key gaps and trends in water reporting and lays out a set of recommendations for companies and investors.

The Best Climate Change Consulting Firms – Who are They?

In the US market demand for advice on climate change and sustainability is growing due to a dramatic shift in US climate change policy, the cost reduction potential of “green” programs and competitive pressure to implement a climate change strategy. Consulting firms that fail to establish their climate change expertise during 2009 will miss out on the biggest opportunity in the consulting market for 20 years, according to independent research conducted by Verdantix. The ground-breaking analysis of the US climate change consulting market applies 56 evaluation criteria to assess 19 consulting and professional services firms including BCG, Booz & Company, CH2M Hill, ENVIRON, ERM, Ernst & Young, ICF International, McKinsey & Company, PA Consulting Group and PwC.

EPA Invites the Public to Pick 5 for the Environment

As part of its Earth Month outreach efforts, EPA today launched “Pick 5 for the Environment,” encouraging the public to commit to taking at least five actions to protect the environment. Pick 5 helps people identify ways they can protect their environment and makes use of social media sites to allow them to share their tips and stories. Since April 1, EPA has issued daily green tips via podcasts and email subscription. EPA is asking the public to pick 5 of the 10 actions listed below and then to share their own thoughts by using a variety of social media sites.