Were you unable to attend Sustainable Brands 10? Do the next best thing; read our SB ‘10 news round-up of posts from around the Web. Help us keep this compilation up-to-date. If you have a new post on the Sustainable Brands ’10 Conference, or we missed your post, drop us a line, so we can include it. We will continue to to provide daily post-SB ’10 coverage in the coming days. See a preview of that coverage at the bottom of this post.
Andrew Winston, founder of Winston Eco-Strategies, kicked of day two of the Sustainable Brands 2010 conference with an informative talk on how the difficult environmental, economic and supply challenges that business and industry face, have changed that game and how those challenges are presenting opportunities.
As part of Sustainable Life Media’s mission to be a bridge to better brands, they are presenting the second annual Sustainable Brands Innovation Open, an early stage business competition focused on connecting the existing global brands and socially responsible investor communities to the most innovative new product and service solutions being brought to market by today’s social and eco-entrepreneurs.
The idea sounds simple enough. Create a team of volunteers from existing employees. Have them focus on ways to green the business and culture. In turn, create cost savings, attract top talent due to an improvement in brand recognition, and increase market share from the newfound brand image, possibly even innovative product and services. The idea and the goal sound simple, while the execution and plan of attack seem a bit more complex. How can an individual or company go about implementing this team of sustainability focused volunteers? Resources and guides may be abundant and abound. The report, “Green Teams: Engaging Employees in Sustainability,” released by GreenBiz.com and Green Impact, provides a good starting point that captures the business case for these green teams, how to get started, four key areas behind best practices, and a breakdown of 10 best practices in developing green teams.