Message to Seventh Generation: Seven Rules Not to Break

Message to Seventh Generation: Seven Rules Not to Break

While this article was written in September in reference to the P&G challenge but it is even more timely now. Seventh Generation co-founder Jeffrey Hollender, was just fired on November 1st. Hollender was considered one of the top green business innovators. Either he is taking the fall for all the recent advertising issues but more likely it is because Seventh Generation is expanding to wider distribution and a broader market. These actions, along with the false advertising allegations, may dilute their brand even more.