Marcom | The Green Economy Post: Green Careers, Green Business, Sustainability

The Catch 22 of CSR Reporting and The Paradox of Trust

By Elaine_Cohen on September 24, 2009 4 Comments corporate responsibily, CSR report, fair and balanced, marcom, PR, stakeholder, sustainability, sustainable best practice, transparently, trust

Guest Post by Elaine Cohen, Joint CEO of BeyondBusiness Ltd The purpose of a CSR report is to build trust. By operating transparently and responding openly to stakeholder concerns and aspirations, through a “fair and balanced” presentation of the material issues relating to your organization’s sustainability and corporate responsibility efforts, you build trust. Trust, so […]

33 Applications of a CSR Report

By Elaine_Cohen on September 2, 2009 Comments Off on 33 Applications of a CSR Report BeyondBusiness Ltd, carbon neutral, carbon offset, CSR, CSR communications, CSR Manager, CSR process, CSR reporting, Elaine Cohen, greenwash, marcom, stakeholders

They say the best way to beat your adversaries is to get to know them. CSR reports have many adversaries. In an attempt to get to know them, and understand how to better position the valuable process of CSR reporting, here is a list of useful applications of CSR reports which I imagine reporting adversaries could have generated.