Makes the point that companies need a long-term and open approach to thinking about sustainability and innovation that will require companies to adopt a more collaborative perspective and a more open approach to innovation. The increasing adoption of open innovation is important in getting sustainability innovations out of market niches to allow them to spread across a whole industry sector.
Were you unable to attend Sustainable Brands 10? Do the next best thing; read our SB ‘10 news round-up of posts from around the Web. Help us keep this compilation up-to-date. If you have a new post on the Sustainable Brands ’10 Conference, or we missed your post, drop us a line, so we can include it. We will continue to to provide daily post-SB ’10 coverage in the coming days. See a preview of that coverage at the bottom of this post.