Makes the point that companies need a long-term and open approach to thinking about sustainability and innovation that will require companies to adopt a more collaborative perspective and a more open approach to innovation. The increasing adoption of open innovation is important in getting sustainability innovations out of market niches to allow them to spread across a whole industry sector.
Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing, and how they allow direct interactions between companies and consumers.
Corporate Sustainability in Context: A Pocket Guide to (Nearly) Everything You Always Wanted to Know About Corporate Sustainability provides a very thorough overview about corporate sustainability. This 55-page booket, published by Context, a corporate sustainability consultant organization, has been updated to include recent developments in this rapidly evolving area.