Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing, and how they allow direct interactions between companies and consumers.
Win $20,000 with The SunChips/National Geographic Green Effect – Put Your Green Community Ideas into Action
SunChips and National Geographic have joined forces to create the Green Effect, an initiative to inspire individuals to spark a green movement in their communities. SunChips® brand and National Geographic believe in the power of the Green Effect. If each of us takes one small step to make our community greener, we can create big change for our planet. To get the movement started, they will be awarding $20,000 grants to five people or groups—such as a Scout troop, green club, parents organization, or church group—with compelling ideas for green change.