Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing, and how they allow direct interactions between companies and consumers.
By carolyn_parrs on 6 Comments AARP, American Association of Retired Persons, Beauty Without The Beast, carbon footprint, Carolyn Parrs, Chinese, Deep Greens, eco-friendly, ecological advantage, ecological impact, ecology, environment, environmentalism, EPA, Google, green consumer, green fatigue, green market, green message, green pest control products, Green product, green product purchasing, green products, Irv Weinberg, Light Greens, Medium Greens, Mind Over Markets, Patagonia, Patagonia Footprint Chronicles, Scientific American, socially responsible, Swaddlebees, Tao, The Way, values-driven consumer, Yvon Chouinard
It’s not good enough to just be green anymore, you have to be great. Your product or service needs to break through the green clutter. It must do its job better, more economically, more efficiently with less ? It must be positioned better, and packaged better. It should communicate its unique promise of value better.