Open Sustainability Innovation Gives Companies a Competitive Advantage

Open Sustainability Innovation Gives Companies a Competitive Advantage

Makes the point that companies need a long-term and open approach to thinking about sustainability and innovation that will require companies to adopt a more collaborative perspective and a more open approach to innovation. The increasing adoption of open innovation is important in getting sustainability innovations out of market niches to allow them to spread across a whole industry sector.

Sustainability Marketing 2.0: Consumers, Communication, Conversations and Communities

Sustainability Marketing 2.0: Consumers, Communication, Conversations and Communities

Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing, and how they allow direct interactions between companies and consumers.