Dan Esty | The Green Economy Post: Green Careers, Green Business, Sustainability

Top Trends on the Green Brands Landscape

By Julie_Urlaub on June 17, 2010 1 Comment 2010 ImagePower Green Brands Survey, Annie Longsworth, Aveeno, Aveeno.SC Johnson, Brazil, Burt's Bees, China, Climate Change, Cohn & Wolfe, Dan Esty, deforestation, eco-literacy, energy, engagement, Environmental Sustainability, environmentally responsible companies, Esty Environmental Partners, Google, Green Brands Survey, green products, helper brands, Ikea, India, Landor Associates, Microsoft, Penn Schoen Berland, Publix, sb '10, Scott Siff, Sustainable Brands 2010, Tom's of Maine, Trader Joe's, value brands, Water, Whole Foods

The sixth round of ImagePower Green Brands Survey, presented by Esty Environmental Partners, Penn Schoen Berland, Landor Associates and Cohn & Wolfe, features a fresh perspectives into consumers’ attitudes toward corporate environmental sustainability and green products. The survey reveals that barriers to going green and environmental concerns are not consistent, however consumer commitment to purchasing from green companies is shared around the world.

America’s 10 Greenest Brands?

By Marc_Gunther on October 21, 2009 4 Comments Burt’s Bees, Clorox Green Works, Cohn & Wolfe, Dan Esty, deforestation, Disney, Dove, Esty Environmental Partners, Global Insights, green branding, Green Brands, Green Marketing, greenest brands, Greenpeace International, Ikea, independent green standard, Landor Associates, Marc Gunther, New York, P&G, Penn, PSB, S.C. Johnson, Schoen & Berland Associates, sustainability index, Tom’s of Maine, Toyota, Unilever, Wal-Mart, WPP, Yale University

What are the “greenest” brands in the U.S.? Until we can define “green,” there’s no meaningful way to answer that question. Of course, that doesn’t stop people from having, and expressing, opinions.

Who Tops Newsweek’s First Annual Green Rankings?

By Tracey de Morsella on September 21, 2009 1 Comment Agilent, Allegheny Energy, Ameren, American Electric Power, Applied Materials, Baxter, Bristol-Myers Squibb Company, Bunge, Business Ethics Magazine, Carbon Disclosure Project, Climate Center, Climate Change, Climate Counts, Coca-Cola, ConAgra Foods, Conference Board, Consol Energy, corporate social responsibility officers, CorporateRegister.com, CSR, Dan Esty, David Vidal, Dell, EIS, emissions, energy, environmental footprin, environmental footprint, Environmental groups, ENVIRONMENTAL IMPACT SCORE, environmental impacts, environmental policies, FirstEnergy, GHGs, GREEN POLICIES SCORE, GREEN SCORE, greenbiz, greenest companies in America, greenhouse gas emissions, greenhouse gases, Hewlett-Packard, Hewlett-Packard Company, IBM, Intel Corporation, ITT, Joel Makower, John Steelman, Johnson & Johnson, KLD, KLD Research and Analytics, Kohl's, Marathon Oil, Marjorie Kelly, National Resource Defense Council, natural resources, Newsweek, Newsweek Green Rankings, NIKE, NRG Energy, Peabody Energy, PG&E, Praxair, regulatory compliance, REPUTATION SCORE, Southern, Starbucks, State Street, State Street Corporation, Tellus Institute, toxic waste emissions, Trucost, United Technologies, utility, Wells Fargo, Yale University, Z-scores

Today, Newsweek launched a ranking of the greenest companies in America in its current issue and Hewlett-Packard took top honors. The Newsweek Green Rankings is the first-ever report based on companies’ actual environmental footprint, policies and practices. The twelve-page report in the September 28 issue, features a green ranking of America’s 500 largest publicly-traded companies as measured by revenue, market capitalization and number of employees. On Newsweek.com, users can search and sort the data in several ways, analyze the detailed methodology of the study and submit and review comments.