Kimberly-Clark | The Green Economy Post: Green Careers, Green Business, Sustainability

Green Marketing Not Over, Just Misdirected

By carolyn_parrs on May 24, 2011 5 Comments Carolyn Parrs, green consumers, green marketing is over, green marking, green messaging, green washing, GreenBiz.com, Irv Weinberg, Joel Makower, Kimberly-Clark, Nissan Leaf, polar bear, value proposition, Whole Foods

Green Marketing Not Over, Just Misdirected

This post rebuts the assertion made by Joel Makower that Green Marketing is dead or over. It suggests that green is not being marketed in the best manner; making the point that companies seeking to market their green products and services should focus on selling their products instead of making the consumer feel like their purchases is a cause, charity, public service or a sacrifice that they they need to make.

Celebrating Women in Sustainability: 10 Women Making Strides in Sustainability – Updated January 26, 2011

By Aysu Katun on March 2, 2010 27 Comments Anita Roddick, Autodesk, Big Green Purse, Bonnie Nixon, Children on the Edge, Christina Nicholson, Coca-Cola, Community Service Volunteers Media, corporate sustainability programs, CSR, Diane MacEachern, Dianne Dillon-Ridgley, Elizabeth Sturcken, Emma Stewart, Environmental Defense Fund, Erin Carlson, ethical consumerism, FedEx, Green Moms Carnival, Green Mountain Energy, Greenpeace, Hannah Jones, Hewlett-Packard, Interface Inc., Karen Flanders, Kimberly-Clark, Kira Gould, Lance Hosey, Microsoft, NIKE, Pottery Barn, sustainability, sustainability leaders, The Big Issue, The Body Shop, The Prince's Rainforest Project, UPS, Wal-Mart, Williams-Sonoma, Women in Green, women leaders, Women’s History Month, WWF, Yahoo, Yahoo! for Good

Celebrating Women in Sustainability: 10 Women Making Strides in Sustainability – Updated January 26, 2011

There is an increasing number of women who are in leadership roles in sustainability. As part of Women’s History Month, let’s take a look at ten women who are making strides in sustainability and shaping ethical consumerism. Add women in sustainability that you admire to the list in the comments section.