Brand Awareness | The Green Economy Post: Green Careers, Green Business, Sustainability

Green Consumer Attitudes and the Emerging Buying Power of “Eco-Moms”

By Sofia_Ribeiro on June 18, 2010 7 Comments brand awareness, consumer segmentation, eco-friendly, eco-friendly behaviors, EcoFocus, EcoFocus Worldwide, EcoMoms, environment, environmental values, green consumer, green consumer behavior, green consumers, green economy, green facts, green industry, green products, green statistics, Kiwano Marketing, Linda Gilbert, LOHAS, market research, missionary marketing, sb '10, SB10, sofia ribeiro, sustainability, sustainable behaviors, Sustainable Brands, Sustainable Brands'10, sustainable choices, sustainable products

Getting beneath consumer segmentation and identifying attitudes and values that impact green consumer behavior

How to Create Green Change in a Conservative Culture

By Anna Clark on March 18, 2010 1 Comment accounting, Anna Clark, brand awareness, change agent, change agents, Climate Change, conservation practices, conservative, conservative culture, conservatives, conserving energy, cost savings, Dan Northcut, Director of Environmental Studies, EarthPeople, eco-improvements, energy insecurity, Energy Star, environmental impact, gas, going green, green initiatives, greenhouse gases, law firms, leadership, LEED certification, oil, PricewaterhouseCoopers, progressives, renewable energy, single-stream recycling program, solar panels, St. Mark's School of Texas, sustainability, sustainability consultant, sustainability consulting practice, sustainability initiatives, triple bottom line

The six keys to driving change in a conservative corporate culture include: top-level support; management-level and administrative support; minimal risk; a clear path; bottom-line value; and political awareness.