Corporate Communications | The Green Economy Post: Green Careers, Green Business, Sustainability

Poking Holes in the Corporate Responsibility Curriculum

By Richard Crespin on June 16, 2011 3 Comments Aman Singh, brand equity, business case, CEO, CFO, competitive advantage, COO, corporate brand, corporate communications, corporate responsibility, corporate social responsibility, CR, CSR, finance, Ge orgetown University, intangibles, Kevin Moss, marketing, McDonough Business School, Nancy Beer Tobin, PR, Richard Crespin, Ryan Whisnant, san Seutter, Stephen Jordan, Su, US Chamber of Commerce Business Civic Leadership Center

This post examines the state of Corporate Responsibility (CR) curriculum with a constructive criticism viewpoint. Does the current curriculum really fulfill on the potential of CR to equip companies to not just comply with society’s mandates but actually take a leadership role in helping to bring about a better world. The post goes on to examine five ways in which CR professional curriculum could be improved in order to help CR professionals have a wider impact on the affairs of the corporations they are helping to lead.

How to Use Social Media for Better Corporate Social Responsibility

By David Connor on October 7, 2010 1 Comment @davidcoethica, #green and #ecomonday, #oilspill, #socent, #susty, activist groups, anti-logo competitions, authenticity, BP, brand trust, Climate Change, Coethica, communications, corporate communications, corporate social responsibility, CSR, David Connor, environment impacts, environmentally responsible, ethical, Gulf, Gulf of Mexico, marketing campaign, Nestle, openness league table, palm oil, protest Facebook accounts, protest Twitter accounts, responsible, social enterprise, social impacts, Social Media, socially responsible, stakeholders, sustainability, transparency, twitter

As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media.

Employee Engagement: Harnessing and Building Momentum – Part 2

By Kevin_Moss on April 5, 2010 1 Comment Adastral Park, Awards, BT Americas, Carbon Clubs, carbon footprint, Climate Change, corporate communications, corporate responsibility targets, CR, cross functional teams, CSR, Data Center, employee engagement, enhance retention, Forums, global sensitivity, improve morale, Kevin Moss, Legal Doesn’t Equal Sustainable, Personal Sustainability Projects, publicity, recruitment, skeptics, social networking, sustainability, trust, Walmart

We should engage employees because they are a key stakeholder group. They have the primary impact on the performance of the company in any particular corporate responsibility pillar and they have an impact through their actions outside of the workplace. We will look at employee engagement by harnessing and building momentum, and integrating sustainability with the business.