Communications | The Green Economy Post: Green Careers, Green Business, Sustainability

Green Marketing Should Focus on The People

By Nathan Schock on September 15, 2011 Comments Off on Green Marketing Should Focus on The People Climate Change, communications, ecoAmerica, environmental, environmental community environmental marketing, Green Marketing, Nathan Schock, Nature Conservancy, Peter Kareiva

Summarizes new report from ecoAmerica that maintains that the environmental movement has not been successful in achieving its goals because it has not connected with the people. By focusing too narrowly on government regulation and intervention many environmental groups lost touch with most regular folk. Environmental organization should put greater focus on social solutions that are built around people.

CEOs See Sustainability as Engine for Growth but Industry Sectors Split on Priorities

By Tracey de Morsella on May 25, 2011 1 Comment A New Era of Sustainability, Accenture, automotive, banking, brand value, business case, CEO, commodity volatility, communications, consumer goods, cost control, cost reduction, De Beers, efficiency, embedded sustainability, energy, environmental impacts, Gareth Penny, infrastructure & transportation, innovation, Intelligent Cities, Paul Polman, Peter Lacy, resource scarcity, revenue growth, risk management, Sander van‘t Noordende, smart infrastructure, social impacts, supply chain, Sustainability Services, sustainability. business sustainability, sustainable economy, sustainable growth, sustainable urban environment, transport infrastructure, UN Global Compact, Unilever, utilities

Despite an overall trend towards seeing sustainability as an opportunity for value creation and business success, according to a new research study published today by the United Nations Global Compact and Accenture, there are major differences in perceptions of sustainability between CEOs in different industry sectors, and significant gaps in the level of integration of sustainability already achieved in their companies.

CSR in The Private Sector & Government: The Overlaps

By Kevin_Moss on October 26, 2010 1 Comment advertising, branding, carbon emissions, carbon footprint, CEIL, Center for Environmental Innovation and Leadership, communications, corporate responsibility, corporate social responsibility, CSR, dimension of sustainability, energy efficiency, green companies, green company, green purchansing, green services, green vendors, ICT, information communication technology, lobbying, PR, private sector, public sector, SMART 2020 report, sustainability, telecom, teleconferencing

There are many and significant responsibility overlaps between the private sector and government. They include: how to assess whether a potential vendor is green; responding to the people or how the need for society to go green changes the marketplace;and understanding how an organization’s communications can have an impact on its image as a green organization.

How to Use Social Media for Better Corporate Social Responsibility

By David Connor on October 7, 2010 1 Comment @davidcoethica, #green and #ecomonday, #oilspill, #socent, #susty, activist groups, anti-logo competitions, authenticity, BP, brand trust, Climate Change, Coethica, communications, corporate communications, corporate social responsibility, CSR, David Connor, environment impacts, environmentally responsible, ethical, Gulf, Gulf of Mexico, marketing campaign, Nestle, openness league table, palm oil, protest Facebook accounts, protest Twitter accounts, responsible, social enterprise, social impacts, Social Media, socially responsible, stakeholders, sustainability, transparency, twitter

As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media.

Can Finance Managers Count CSR?

By Elaine_Cohen on November 11, 2009 3 Comments accounting, BeyondBusiness, case studies, CFO, Chartered Institute of Management Accountants, CIMA, communications, corporate volunteering activities, cost center, CSR, Elaine Cohen, embedding CSR, Ethical Corporation, ethical investors, ethics, finance, finance function, finance managers, How to Embed Corporate Responsibility Across Different Parts of Your Company, human resources, human resources function, IBE, Institute of Business Ethics, integrated reporting, Logistics, Operations, procurement, resources consumption, Richard Ellis, travel, waste generation

The standand approach to finance is often the sad antithesis of corporate social responsibility. Most Finance managers have a perception of CSR as simply a cost center and not a revenue generator.Cohen provides an explanation of how there is a basis for the financial function to be a contributor to, and not just a calculator of a company’s CSR program.