There are many and significant responsibility overlaps between the private sector and government. They include: how to assess whether a potential vendor is green; responding to the people or how the need for society to go green changes the marketplace;and understanding how an organization’s communications can have an impact on its image as a green organization.
The Environmental Leader has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn’t takes a critical look at green marketing and digs up eye-opening information such as the green marketing effects on product pricing, what media are most used in green marketing campaigns, and which of these are most effective.
There are an unlimited number of other ways to have a positive impact through your work. Thus, I am thrilled to move on this week to talk about those other ways. I have met a number of people from organizations such as The Gap, Whole Foods and Ford that have told me stories about how being a “tempered radical” in those organizations allowed them to bring about significant sustainability changes and initiatives.
