It’s been a big year for corporate responsibility. A huge oil spill, continued ructions in the financial sector, landmark decisions in the courts, and a new dawn for online companies around human rights issues are among the top CSR stories of 2010.
By Sofia_Ribeiro on 1 Comment budget, customers, direct marketing, employees, Environmental Leader, Founde, green company, Green Marketing, Green Marketing: What Works, green products, greener values, ingredients, intended use, internet, Kiwano Marketing, manufacturers, marketers, marketing message, marketing messages, media, Mobile, online marketing, outdoor, packaging, print, product pricing, radio, sales, sofia ribeiro, sustainability program, trackable media, TV
The Environmental Leader has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn’t takes a critical look at green marketing and digs up eye-opening information such as the green marketing effects on product pricing, what media are most used in green marketing campaigns, and which of these are most effective.