The Environmental Leader has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn’t takes a critical look at green marketing and digs up eye-opening information such as the green marketing effects on product pricing, what media are most used in green marketing campaigns, and which of these are most effective.
When I was a freshmen in high school, I had an English teacher that assigned my class to find a piece of writing, then copy the structure using my own words. The idea was to understand and internalize how the masters do it, but with our own personality and creativity. It was a great exercise that I have used over and over in all kinds of areas of my life, not just writing. Any time I have wanted to learn a new skill, stepping in to the shoes of those that do it REALLY well has always helped me to understand where I want to end up.
