Green Marketing: What Works, What Doesn’t

Green Marketing: What Works, What Doesn’t

The Environmental Leader has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn’t takes a critical look at green marketing and digs up eye-opening information such as the green marketing effects on product pricing, what media are most used in green marketing campaigns, and which of these are most effective.

Are America’s Fears of a Greentech Race with China Unfounded?

Are America’s Fears of a Greentech Race with China Unfounded?

There has been growing talk about a clean-tech race between China and the U.S., often cast in ominous tones. But the quest to develop and implement renewable energy can be one where both nations win.

The 3 Green Job Conversations

I see three green job conversations going on right now in the country, which causes confusion for most job seekers. I first must caution to watch out for all of the hype.

Interview Series: Transition to a Clean / Green Career #2: From Software to Solar

This is the second installment of my weekly series of interviews I have conducted with people who have made a career transition to the clean/green sector. Last week focused on my interview with with Glenn Booth, VP of Marketing & Business Development at Cool Energy, Inc. He has made the transition from telecom to solar. This week we are presenting my interview with Laks Sampath, who is a Principal with ElliptlQ Energy Partners, who transitioned from working with dotcoms to solar.