Green marketing and marketing in general is affected more and more by consumers researching products and services online. In light of this, what are the best practices that are being used by businesses to connect over the Internet with customers seeking green and wellness products? This video interview with Dan Piech, of comScore, outlines their research and observations regarding best practices for using video in marketing to consumers.h
In this post, Lorna walks the reader through a ten step road map to launching a green brand online, in which she gives practical from the trenches advice geared towards helping small green businesses and other enterprises develop a successful online marketing strategy. The advice is organized in a step by step manner so that it also provides the green entrepreneur, business owner or director with an idea of what needs to be tackled first and so forth, in order to promote their organization, service or product in the online universe.
The Environmental Leader has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn’t takes a critical look at green marketing and digs up eye-opening information such as the green marketing effects on product pricing, what media are most used in green marketing campaigns, and which of these are most effective.
