This post makes the argument for why green businesses should consider maintaining green business blogs even if they already have an existing portal website fronting their business on the web; blogs are different and have their own unique strengths and character. They reach people in a different and many feel quite powerful way and blogs can help you build your online presence.
In this post, Lorna walks the reader through a ten step road map to launching a green brand online, in which she gives practical from the trenches advice geared towards helping small green businesses and other enterprises develop a successful online marketing strategy. The advice is organized in a step by step manner so that it also provides the green entrepreneur, business owner or director with an idea of what needs to be tackled first and so forth, in order to promote their organization, service or product in the online universe.
