Resource Scarcity | The Green Economy Post: Green Careers, Green Business, Sustainability

CEOs See Sustainability as Engine for Growth but Industry Sectors Split on Priorities

By Tracey de Morsella on May 25, 2011 1 Comment A New Era of Sustainability, Accenture, automotive, banking, brand value, business case, CEO, commodity volatility, communications, consumer goods, cost control, cost reduction, De Beers, efficiency, embedded sustainability, energy, environmental impacts, Gareth Penny, infrastructure & transportation, innovation, Intelligent Cities, Paul Polman, Peter Lacy, resource scarcity, revenue growth, risk management, Sander van‘t Noordende, smart infrastructure, social impacts, supply chain, Sustainability Services, sustainability. business sustainability, sustainable economy, sustainable growth, sustainable urban environment, transport infrastructure, UN Global Compact, Unilever, utilities

Despite an overall trend towards seeing sustainability as an opportunity for value creation and business success, according to a new research study published today by the United Nations Global Compact and Accenture, there are major differences in perceptions of sustainability between CEOs in different industry sectors, and significant gaps in the level of integration of sustainability already achieved in their companies.

Sustainable IT Solutions Will Trump Failed Green IT Marketing

By Tracey de Morsella on July 29, 2009 1 Comment Capgemini, carbon data management, Carbon management business intelligence, carbon prices, CH2M Hill, cisco, climate change risk assessment, corporate climate change, Data Center, data centers, David Metcalfem product lifecycle, desktop, Energate, energy demand, energy efficiency, Energy Management, Europe, fuel use, GHG reporting legislation, Green Computing, green data center, green IT marketing, Green-IT, greenhouse gas emissions, greenhouse gas reporting, HP, IT services firms, Itron, Orange Business Services, outsourcing, R&D, renewable energy, resource scarcity, smart meters, supply chains, sustainability, sustainability credentials, sustainable, sustainable business process fresh air cooled data centers, systems integrators, tech sector, technology, telecom, Trilliant, US, Verdantix, Verizon, video presence, waste

The first wave of green IT solutions failed to make sustainability benefits tangible according to a new study conducted on the sector by the independent research firm Verdantix. However, innovative IT sustainability solutions just released into the market or on the horizon for 2010 – will quickly demonstrate the tech sector’s role in supporting corporate sustainability strategies.